Quizzes posted on a corporate website are great for employee training or pre-employment questionnaires. But that’s just the start their usefulness. For instance, generate more visitors to your site with a simple quiz that takes advantage of the viral nature of social media marketing networks. A well thought-out quiz may also offer you valuable insight into your prospects and customers, and their buying decisions. Listed below are three ways to use a corporate quiz to market interaction and solicit information.
1. Get to know your customers
With online quizzes, you don’t have to call customers or waste money mailing surveys. Prospects can complete your corporate quiz online whenever they have time. Quizzes enable you to ask what’s important to your site visitors and what they need from your company without making customers feel intruded upon.
Create a quiz that lets visitors provide feedback about certain aspects of your products or services. Harry Potter Charms may well be very surprised at their answers. Also you can create a quiz testing your vendors’ or resellers’ understanding of your products. Because these people are charged with presenting your products or services to end users, they need to be well versed about your entire line.
2. Create a quiz to engage site visitors
Have just a little fun! Quizzes utilizing trivia questions about the history of one’s company, or its products and services, go quite a distance toward engaging site visitors. They are also useful as a research tool for the marketing department.
Learn a lesson from Pepsi. They didn’t buy Super Bowl ad time this season. Instead they asked people what charity they wanted the money (which normally would have been used for advertising) donated to. This is an excellent example of how to engage website visitors while showcasing your company’s values.
3. Drive traffic through social media
Make full use of Facebook, Twitter, LinkedIn along with other social networks when you create a quiz. Send a tweet providing people with information then ask them to share their opinions by taking your quiz.
If your business includes a company page or fan page on Facebook, post a comment with a link to your website asking for your followers’ opinions on your new product or service.
In addition, post links to your corporate quiz to the many groups your organization belongs to within LinkedIn. This may send an entire community to your website at once. These groups can provide you with data and opinions in just a matter of minutes.
When you create a fascinating and relevant corporate quiz you engage your prospects, collect vital marketing intelligence, and dramatically improve customer relations.