Explainer video production is a multi-step method that involves additional specialists than one.
Ordinarily, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. corporate video production company Toronto and every of these six function players uniquely contributes to video production.
Here’s a step-by-step description of the Video Production Method.
Step I: Understanding Client Short
The first step of the explainer video production approach entails going via client’s brief (a questionnaire filled by client), for understanding his/her company entity and video requirement. Normally, it is the scriptwriter who goes by way of this process. In case of doubts or queries, an interaction among the scriptwriter and the client is arranged.
Step II: Research and Brainstorming
Soon after all the relevant info has been gathered from the client, a secondary study (if needed) is performed, for better understanding the business. The short is explained to the storyboard artist and to the animator. Following each of them have understood the short, they sit with the scriptwriter to visualize the video storyline, decide on characterizations & other visual elements, and finalize on how those components would be animated. As soon as all the things is decided, the video script is crafted.
Step III: Scripting & Voiceover
Based upon discussion, the explainer video script is crafted and sent to the client for approval. Normally, a 60-seconds explainer video script contains 150-160 words. This script acts as the ‘armature’ about which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.
Step IV: Storyboarding & Illustration
”A storyboard is a graphic organizer in the form of illustrations or photos displayed in sequence for the objective of pre-visualizing a motion image, animation, motion graphic or interactive media sequence.”- Wikipedia
Fundamentally, storyboarding includes sketching the scenes of the video, frame-by-frame. Storyboarding is carried out on the basis of the final script. Once storyboarding is performed, it is sent for client’s approval. On approval, the storyboard goes through illustration (colorization), and after once again, it is sent to the client for approval.
Step V: Animation and Sound Effects
Once the completely-illustrated storyboard is authorized from the client, the animation method gets started. This method of course, consumes a lot of time as it isn’t a simple job to bring static storyboard characters/elements to life. The animation is carried out primarily based on the final voiceover, therefore guaranteeing suitable synchronization involving the audio and the visual.
Eventually, the animation and voiceover are integrated together to form the video. To this video, sounds effects are added. The sound effects boost the all round video good quality and contribute in generating subtle humor.
The final video is sent for approval.
Step VI: Delivery
On approval, the final video along with its source files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production method ends.
To Conclude
If you are organizing to get an animated video produced, then you need to hold in mind that no matter what explainer video style you opt for to have for your video, the production is time-consuming. Therefore, in order to have a higher-good quality video, the production team should be provided adequate time to conceptualize and make it. Pull off an amazing video and practical experience its benefits!