Facebook has revolutionised the way numerous individuals communicate with buddies and family on a daily basis, and for many salon homeowners it can also remodel their advertising methods.
I have been working Fb pages and on the web advertising and marketing campaigns for Hair & Splendor Salons for a amount of a long time, and their lower-expense, immediacy and simplicity of use now makes them my 1st decision for all salon advertising and marketing.
The 1st action for any salon operator is environment up a Website page on Fb for your company – but be warned, this is not the identical as Personalized Website page and Facebook may possibly ban you if you use a private website page for company advertising.
Also make sure that you do not allow a member of staff to generate the Salon website page and attach it to their personal profile on Fb. If they depart, you will not be able to put up on your web page!
Stage two is constructing your “fan-base” by asking pals family members and consumers to “like” your webpage and when you strike 25 likes you can modify the prolonged difficult name allocated by Facebook to a shorter variation to reflect your salon’s title. Y
ou will want to actively promote your page in-salon employing posters, new enterprise cards or term-of-mouth – but we want to be capable to discuss to each salon shopper on Facebook in a yr!
I assisted one salon increase their Supporters from zero to eight,000 in 12 months – so intention substantial and make it component of your weekly advertising and marketing program.
As soon as you have a webpage with substantial numbers of Likes – build some excellent messages and promotions for the webpage. You want to put up some thing every week, and at some point each and every working day, so develop a great combine of salon news, gossip, new merchandise intros, employees information and salon gives for your Enthusiasts.
Distinctive provides for your Facebook fans is a excellent way to make sure clients consider observe of your posts and search forward to the next “deal” – so be imaginative in your publishing of salon delivers. An example could be a “magic formula term” they use at reception to get a discount for one 7 days allowing you to keep track of the achievement of the advertising.
Occasionally use pictures that are appropriate and eye-catching but maintain messages quick and punchy. If you want to say a lot more, then use a url to your website or site that supplies more details.
Facebook is a brilliant device for salons, and as soon as attempted you are most likely to become an avid Fb consumer.
In the twenty first century, salon’s are stating a whole lot far more to clientele than “are you going on vacation this yr?”
microshading For far more information read my weblog put up on Fb for Hair or Splendor Salons
Phil Evans is an ex salon-operator with 20 a long time knowledge of using the Internet and sites to promote Hair and Elegance Salons.
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