Cummins Inc. is a globally renowned manufacturer of diesel and natural gas engines, and it has been actively recruiting in Europe to meet the growing demand for its products and services. In 2024 and 2025, Cummins has posted numerous job openings on various platforms such as its official career website and LinkedIn.
In 2024, Cummins Europe was seeking to hire positions like Engine Design Engineers, Research and Development Specialists, Quality Control Managers, and Sales Representatives. These roles were aimed at enhancing the company’s engine development capabilities, ensuring product quality, and expanding its market share. For instance, in Germany, a hub for industrial manufacturing, Cummins was looking for engineers to work on the development of next – generation diesel engines for heavy – duty trucks and construction equipment. In the UK, Cummins was recruiting sales representatives to promote its generator sets to the marine and power generation sectors.
In 2025, the recruitment focus remains on similar areas but also extends to emerging technologies. Cummins Europe was recruiting professionals for roles such as Electric Powertrain Engineers and Alternative Fuels Experts. This reflects the industry trend towards electrification and the exploration of alternative energy sources. In countries like France and Sweden, Cummins was seeking experts to work on hybrid power systems and engines optimized for running on hydrogen and other alternative fuels.
These recruitment patterns reveal the differences in European market demand. The demand for traditional diesel engines remains strong in sectors like construction and mining due to the ongoing infrastructure projects and industrial activities. At the same time, the push for sustainable energy and environmental regulations has driven the demand for alternative fuel engines and electric powertrains. For example, in the Nordic countries, there is a growing demand for environmentally friendly power solutions for marine and power generation applications, leading to more recruitment in these areas.
Despite the challenges posed by the US – China trade war and the Russia – Ukraine conflict, the market prospects for Cummins and other manufacturers in the diesel and generator engine industry are still considered positive globally. The US – China trade war has led to some supply chain disruptions and increased tariffs, which have affected the cost and logistics of engine components. For Cummins, this has meant finding alternative suppliers and optimizing its supply chain to mitigate the impact. The Russia – Ukraine war has also caused fluctuations in energy prices and uncertainty in certain markets. However, it has also highlighted the importance of energy security and the need for reliable power generation solutions, which Cummins can provide.
In such a complex global environment, Cummins as a multinational manufacturer has been affected in several ways. On the one hand, the trade wars have led to trade barriers and increased costs. On the other hand, Cummins has leveraged its global presence and diversified product portfolio to adapt to market changes. For example, it has increased its investment in R&D to develop more efficient and environmentally friendly engines, meeting the increasingly strict emission standards in Europe and other regions. Cummins has also strengthened its partnerships with local dealers and distributors to better serve customers and respond to market demands.
For Cummins engine dealers like JOZ, there are several promising directions and breakthrough opportunities in the future. JOZ can continue to expand its product offerings, not only providing a wide range of Cummins engines but also offering customized solutions to meet the specific needs of different customers. For instance, by collaborating with Cummins on the development of alternative fuel engines, JOZ can target niche markets. JOZ can enhance its after – sales service capabilities by providing more comprehensive and timely technical support and maintenance services to customers, thereby increasing customer loyalty and satisfaction.
In terms of market data and predictions, Cummins’ global sales have shown steady growth in recent years. According to Cummins’ annual reports, its revenue has been increasing at an average annual rate of around 5% – 7%. In the European market, the demand for diesel and generator engines is projected to grow by approximately 3% – 5% annually over the next five years, driven by infrastructure development and the energy transition. As a Cummins dealer, JOZ can benefit from this growth trend. By expanding its market presence and improving its service quality, JOZ has the potential to achieve a sales growth rate of 8% – 10% annually in the coming years.
